diff --git a/src/CMakeLists.txt b/src/CMakeLists.txt
index 3a78d0b..7065c89 100644
--- a/src/CMakeLists.txt
+++ b/src/CMakeLists.txt
@@ -52,6 +52,7 @@ configure_file(${CMAKE_CURRENT_SOURCE_DIR}/cmark_version.h.in
 include(GNUInstallDirs)
 include (GenerateExportHeader)
 
+if (BUILD_TOOLS)
 add_executable(${PROGRAM} ${PROGRAM_SOURCES})
 cmark_add_compile_options(${PROGRAM})
 set_target_properties(${PROGRAM} PROPERTIES
@@ -65,6 +66,7 @@ if (CMARK_STATIC)
 elseif (CMARK_SHARED)
   target_link_libraries(${PROGRAM} ${LIBRARY})
 endif()
+endif()
 
 # -fvisibility=hidden
 set(CMAKE_C_VISIBILITY_PRESET hidden)
@@ -114,23 +116,30 @@ if (CMARK_STATIC)
   list(APPEND CMARK_INSTALL ${STATICLIBRARY})
 endif()
 
-if (MSVC)
+if (MSVC AND BUILD_TOOLS)
   set_property(TARGET ${PROGRAM}
     APPEND PROPERTY LINK_FLAGS /INCREMENTAL:NO)
-endif(MSVC)
+endif(MSVC AND BUILD_TOOLS)
 
 if(NOT MSVC OR CMAKE_HOST_SYSTEM_NAME STREQUAL Windows)
   set(CMAKE_INSTALL_SYSTEM_RUNTIME_LIBS_NO_WARNINGS ON)
   include(InstallRequiredSystemLibraries)
 endif()
 
-install(TARGETS ${PROGRAM} ${CMARK_INSTALL}
+install(TARGETS ${CMARK_INSTALL}
   EXPORT cmark-targets
   RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
   LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
   ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
   )
 
+if (BUILD_TOOLS)
+    install(TARGETS ${PROGRAM}
+        EXPORT cmark-targets
+        RUNTIME DESTINATION tools/cmark
+    )
+endif()
+
 if(CMARK_SHARED OR CMARK_STATIC)
   configure_file(${CMAKE_CURRENT_SOURCE_DIR}/libcmark.pc.in
     ${CMAKE_CURRENT_BINARY_DIR}/libcmark.pc @ONLY)